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Presentation: 14 Reasons Why GREE And DeNA Monetize Better Than Zynga [Social Games]


Why are GREE and Mobage operator DeNA monetizing better than global social gaming juggernaut Zynga? That’s the question I tried to answer in a presentation I gave a few weeks ago.

The 14 reasons I came up with are by no means covering everything that can be said about this topic, but I do think they cover the key aspects.

For background:
DeNA’s latest financial results
GREE’s latest financial results
Summary of studies on the size of Japan’s social gaming market (infographic)

Here’s the presentation (direct link to SlideShare):


Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.