Why are GREE and Mobage operator DeNA monetizing better than global social gaming juggernaut Zynga? That’s the question I tried to answer in a presentation I gave a few weeks ago.
The 14 reasons I came up with are by no means covering everything that can be said about this topic, but I do think they cover the key aspects.
For background:
DeNA’s latest financial results
GREE’s latest financial results
Summary of studies on the size of Japan’s social gaming market (infographic)
Here’s the presentation (direct link to SlideShare):