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LINE Birzzle: First LINE-based Game Hits 2 Million Downloads In 24 Hours [Social Games]


NHN Japan’s super-successful messenger app LINE (45 million downloads in less than a year), which is soon to be turned into a platform, has its first game out. And LINE Birzzle is an instant hit.

The puzzle game has actually been released by South Korea-based enfeel a while ago (product website), but the first version was not linked with LINE.

But letting LINE Birzzle users invite their friends on LINE is apparently a good way to go viral: the app has been downloaded two million times already – in 24 hours (enfeel hit this number across Android and iOS). It’s the No. 1 app in eight countries, according to Social Game Info.

Another factor that certainly helped is that every LINE Birzzle player gets a few exclusive stickers (funny emoticons that can be used during text chats) to be used in the original LINE app for free:

Overall, LINE Birzzle is very, very light on social functions – but I am guessing this won’t bother enfeel or NHN Japan much.

LINE Birzzle has free (iOSAndroid) and paid versions: Line Birzzle Plus (iOSAndroid) costs US$1.99.

More on this on Tech In Asia.


Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.