Tokyo-based web powerhouse CyberAgent (4751) has released a report that sheds some light on a very specific but quickly growing segment of Japan’s vast online advertising market.
According to the study, which was conducted together with market research firm Seed Planning, Japan’s market for online video advertising is projected to grow to 820 million US$ until 2017, up from US$290 million this year – for PCs and smartphones combined.
(For comparison, details on the size of Japan’s ad tech market can be found here, while stats on the Japanese market for smartphone ads can be found here.)
While mobile video ads are a big business in the West, especially to promote game and app downloads, the market has always been relatively small in Japan. Just a handful of local providers is active in this segment over here (with CyberAgent itself being one of them: the company is famous for trying to cover all the bases in online ads).
According to the study, video ads delivered on smartphones in Japan will be bigger than those on PCs by 2017.
Here is a breakdown by device type:
And here is a breakdown by types of video ads:
Note:
In the scope of this study, in-stream ads are defined as video ads served within online videos. In-feed ads (which are called “in-scroll” ads here) are videos placed inside news feeds of social networks. In-banner ads are defined as video ads that are served automatically or when users click on a preview image/banner.
