By Dr. Serkan Toto – On Japan's Game Industry
The web is full of users worldwide complaining “Why is this game not available in my country?”. I made another video in which I discuss what I call the “70% Rule” that often is critical to the question which market gets what games.
The Pokemon Company moves from one record year to the next. The Japanese government’s official gazette just released a set of financials for the fiscal that ended on February 28, 2025: Net sales: 411 billion yen (US$2.9B) + 38.1% on the year on a yen basis Operating profit: 100 billion yen...
All people in finance can probably skip this one, but here is a video I put together to highlight the role of activist investors in gaming. The idea for this video came with the recent news that Square Enix’ No. 2 investor is now Singapore-based 3D Investment Partners – which now owns a...
I just came back from the Game Developer Conference in 2025, where many conversations revolved around the gloom and doom in AAA gaming in particular. While things do not look great for many studios in the West, things are very different in Japan – and I was shocked how little people in the...
I am excited to be back in San Francisco next month for GDC 2025. If you are interested in discussing gaming and Japan, let me know and we can meet up in person!I understand it will be a busy event for everyone and my calendar is starting to fill up, but I will be in San Francisco for the entire...
Like for 2024, game industry news site GamesIndustry.biz asked a number of analysts for predictions about the global gaming market in 2025. Here is a repost from my contribution to their article: Xbox will open all floodgates and go all-in on PS5I am aware that Microsoft has already become somewhat...
By Dr. Serkan Toto – On Japan's Game Industry