AuthorDr. Serkan Toto

Attach rate and tie ratio are terms that are often used interchangeably in the global gaming industry – even though they shouldn’t be. Generally speaking, games have attach rates – while consoles have tie ratios. Nothing in the following is rocket science, but I am trying to...

I was recently interviewed by my friend Casey Lau for his new podcast series on digital entertainment and media technology, Sandwich Society. Not too surprisingly, the 30 minutes are on the game industry, i.e. the upcoming launch of the PlayStation 5, what will happen with Nintendo and the Switch...

Data provider KADOKAWA Game Linkage just published an overview on the Japanese market for video games and console for 2019. Overall, the entire industry (hardware and software including digital downloads) reached US$4.1 billion in CY 2019. That’s a 0.6% increase year-on-year. What I find...

I was recently interviewed by Joseph Kim and Josh Burns for Deconstructor Of Fun on the status quo and future of the gaming market in Japan (mobile, console and PC). Here is the video: Video overview (opens video in YouTube when you click):0:54 Serkan Intro 2:30 Japanese Market Overview 4:55...

Game industry news outlet GamesIndustry.biz asked a number of analysts (including myself) for predictions how we think about the gaming business in 2020. Here is a repost from my contribution to their article: Last Year’s Predictions Switch Pro and Lite for 2019 – 50% correct. (But I...