By Dr. Serkan Toto – On Japan's Game Industry
It looks like GREE is following up on their announcement from last summer to accelerate its internationalization efforts. The company just set up a special job section on their official website, looking for people to hire all over the globe (engineers, smartphone developers, HR managers, PR people...
GREE is expanding its business from social games to online ads. The company just acquired Tokyo-based ad exchange service Atlantis for $26 million. The company will be turned into a 100% GREE subsidiary. Atlantis was founded in 2007 and has a 15-people team. With the acquisition, GREE wants to...
DeNA today announced a new way to monetize its mobile social gaming platform Mobage-town: monthly subscriptions for virtual items. The aim here is make it easier for Mobage-town users to spend money on virtual items for avatars and inside games: instead of paying per item, DeNA’s new...
It was reported today that DeNA (Mobage-town) plans to launch its social gaming platform in China late February this year. COO Isao Moriyasu said in an interview that Mobage-town in China will begin with 20-30 game development partners. DeNA already has a presence in the Chinese gaming market...
There are many examples, but these came to my mind right now. 1) Twitter: Twitter has been growing at a spectacular pace in 2010 in Japan. They now have well over 10 million users, and I wouldn’t be surprised if the real number would be closer to 15 million (Twitter isn’t providing...
I just posted an article on Asiajin on GREE having announced the opening of an office in San Francisco. Read it here: GREE opens subsidiary in the US. If GREE succeeds in the US, it would be the first web company from Japan in history. I am skeptical personally, but I am even more skeptical of...
By Dr. Serkan Toto – On Japan's Game Industry