Japan’ social networking space has surely changed a lot in the last 2 years.
At the same time, Japan’s once biggest real-identity social network Mixi has been going sideways as far as user growth is concerned. In September last year, I mentioned that Mixi lost the pole position to Facebook Japan for the first time.
And the situation is actually much clearer now: the site now boasts a total of 19 million monthly active users, as reported by Facebook Japan country growth manager Taro Kodama himself during Social Media Week in Tokyo.
Here is a timeline of Facebook’s growth in Japan so far:
Facebook launches in Japanese (link).
Facebook reports 5 million Japanese MAU (link).
Facebook hits 10 million Japanese MAU (link).
Facebook outpaces Mixi with 15 million MAU (link).
Facebook counts 19 million users.