Puzzle & Dragons Adds Another Million Players, Now At 12 Million

The hype around Japan’s most popular mobile game Puzzle & Dragons, which is estimated to generate a mind-blowing US$62-86 million per month (or more) in sales, continues.

According to maker GungHo, the RPG/puzzle hybrid now boasts 12 million registered players in Japan (the company doesn’t say how many users the game has abroad).

パズル&ドラゴンズ

It took Puzzle & Dragons a total of 15 days to go from eleven to twelve million users, as can be seen in this chart from Japanese news site Social Game Info:

One day after the game hit 11 million users, on March 26, GungHo started a new TV ad campaign.

What’s interesting about Puzzle & Dragons is that this is the tenth time in a row the title attracted one million users in less than 3 weeks: this development started in October last year, just after the Android version was released and GungHo started advertising the game on TV for the first time.

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