serkan AT kantan-games.co.jp

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Puzzle & Dragons Adds Another Million Players, Now At 12 Million

The hype around Japan’s most popular mobile game Puzzle & Dragons, which is estimated to generate a mind-blowing US$62-86 million per month (or more) in sales, continues.

According to maker GungHo, the RPG/puzzle hybrid now boasts 12 million registered players in Japan (the company doesn’t say how many users the game has abroad).

パズル&ドラゴンズ

It took Puzzle & Dragons a total of 15 days to go from eleven to twelve million users, as can be seen in this chart from Japanese news site Social Game Info:

One day after the game hit 11 million users, on March 26, GungHo started a new TV ad campaign.

What’s interesting about Puzzle & Dragons is that this is the tenth time in a row the title attracted one million users in less than 3 weeks: this development started in October last year, just after the Android version was released and GungHo started advertising the game on TV for the first time.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.