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Puzzle & Dragons: Japan’s Most Popular Platform-Free Social Game Gets A TV Spot [Social Games]


Tokyo-based GungHo, maker of Japan’s most successful platform-free social game Puzzle & Dragons, is ready to invest more in marketing their flagship title.

Puzzle & Dragons isn’t using the Mobage or GREE networks but has racked up 1.5 million users so far – in Japan only, and until late September on iOS only (where the game was launched in February this year).

To give the game an extra boost, Puzzle & Dragons will be advertised on national TV in Japan starting Monday, October 15. GungHo says there will be 15- and 30-second versions of the spot that is embedded below (in its longer version).

As I previously mentioned, Japan is the only country in the world where social games are being advertised on national TV, “at scale” and during prime time.

Puzzle & Dragons in English is expected to launch next month.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.