Category Archives: Mobile Games In Japan

Facebook’s Instant Games Platform Is Surprisingly Japan-Heavy

Facebook has launched Instant Games yesterday, a new HTML5 cross-platform that could lead to a new era in gaming. In a nutshell, Facebook allows developers to deploy games that run completely within the Facebook and Messenger clients (both on mobile and desktop). One tap of the user is enough, and the games start within the client…

My Own Prediction Of Super Mario Run Downloads? 1.5 Billion (Note: It’s a Free App)

As everybody reading this text will know by now, Nintendo (7974) announced Super Mario Run for iOS earlier this week. Co-developed with partner DeNA (2432), the app is supposed to go live this December. Estimate Of Future Number Of Total Super Mario Run Downloads As Nintendo’s first actual game for smart devices, I expect Super Mario Run to do…

Japan’s Mobile Game Market Tops US$9 Billion, Is (Probably) World’s Biggest

In the last days, two domestic organizations have released updates on the size of the Japanese market for mobile games in 2015. I am aware that different data sources (especially across countries) rely on different methodologies, but I have not seen any numbers that are bigger than these elsewhere (such as the US or China). If these…

How Japanese Mobile Game Makers Go After Whales: 5 Popular Gacha Mechanics

About four years after the kompu gacha shock hit Japan’s mobile game industry hard, gacha as a monetization mechanic is in the news again. This might be over soon, and I don’t intend to discuss the ethics of gacha right now (this may come soon), but please refer to my simple primer from way back in 2012…

The Major Trend In Japan’s Mobile Game Industry Now? Consolidation.

Shortly after DeNA (2432) and GREE (3632) pioneered the concept of mobile gaming as the world knows it today (free-to-play business model, bite-sized content embedded in social networks to increase stickiness, data analysis to improve monetization, etc.) in 2006/2007 on feature phones, a flood of new developers entered the Japanese market. The acceptance of local users to consume and pay for…

dotGEARS: Flappy Bird Developer Signs Deal With Japan’s OBOKAIDEM

dotGEARS, the Vietnam-based studio behind global mega hit Flappy Bird, signed a deal with OBOKAIDEM, a game brand operated by Tokyo-based Media Kobo (3815). The announcement was made public last Friday (but has flown under the radar of English-language game media so far). Launched just last year, OBOKAIDEM has released several apps aimed at the Japanese and global…

Nintendo Partner And Pokemon Go Developer Niantic Labs Opens Japan Office

US-based Niantic Labs, the Google spin-off that Nintendo (7974), The Pokemon Company and Google itself invested US$20 million in back in October, now has a presence in Japan. The company made it into the headlines in the gaming world in September as Nintendo’s chosen partner for the co-development of Pokemon Go, a GPS-based mobile game using augmented…

Sega And LINE Enter Marketing Partnership In Japan, Announce First Smartphone Game “Fortisia”

LINE Corp. and Sega Games (6460) announced a marketing partnership for mobile games in Japan during a joint press conference yesterday. Not too surprisingly, Sega will act as the developer and publisher under the deal, while LINE Corp. will offer its messenger app as a platform for mass marketing and distribution. The reason LINE gave for choosing this…