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GREE Is Further Cutting Down On Its International Business (Report)


Just last week The Nikkei reported about sales and profit sliding significantly for GREE (3632) between April to June (ahead of the company’s official announcement of its financial results for that quarter).

Back then, Japan’s biggest business publication reported that – as a reaction – 20 or so first-party social games will be closed down, followed by TechCrunch learning today that GREE will shut down its European HQ in London.

Prior to all of this, GREE ended operations in China in June and laid off at least 25 people in its American HQ in San Francisco.

And just now The Nikkei has reported online that this is not all: apart from the UK office, GREE is said to have decided to close down its presences in Sao Paulo, Amsterdam and Dubai.

(These three offices were used only for marketing GREE games and didn’t have local staff.)

The Nikkei also says that GREE is ready to let go a total of “30-40 people” in South Korea (that’s roughly 30% of GREE’s South Korean workforce). The Seoul office does create mobile games by the way, i.e. this one.

So GREE is sure pulling out the axe to counter the negative trend in sales and profit – so far outside Japan only.

To summarize, GREE is closing or has already closed a total of five international offices (in the UK, Brazil, The Netherlands, Dubai, China) and is laying off or has already laid off people in two (in the US and South Korea).

As a result, GREE will now be operating offices in a total of four countries (outside Japan): the US, Canada, South Korea, and Singapore.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.