By Dr. Serkan Toto – On Japan's Game Industry
DeNA added two top social games from Mobage-town to Mobage on Android, beefing up its “Mobage.town For Smartphone” platform. Both games were developed by DeNA itself in Japan and are only available in Japanese. Sengoku Royal is a war themed role-playing that takes place in the middle...
In December 2010, DeNA announced a spectacular deal with Samsung under which the handset maker will pre-install DeNA’s mobile social gaming platform Mobage on its Android phones. Today, Japanese news site Keitai Watch has pictures that show how Mobage will be presented to end users of Samsung...
Yahoo Mobage, Yahoo Japan’s and DeNA’s social game platform on the PC, gets a new hit title from Tecmo Koei. Players wanting to register for an early version of “Nobunyaga No Yabou” (Nobunyaga’s Ambition”, a war simulation game), could do so today. However...
Facebook, Mixi, Twitter, GREE or Mobage? This is an anecdotal list of social media usage in Japan by brands, but it’s interesting. Tokyo-based ad and marketing company Agile Media Network, showed the following graph during the company’s Social Media Summit (via Internet Watch). The...
It’s no secret that DeNA’s self-developed hit social game Kaitou Royal is the company’s main money maker. Now DeNA is planning to further monetize the Mobage title by turning it into a serialized manga and novel. DeNA has already started publishing the digital versions of the...
A question I often get asked in the scope of my consulting work is: how many users do you think GREE can get at the maximum? Today, during a social media event in Tokyo, GREE executive Naoya Ito (background) says GREE is aiming for 100 million members. Ito went on saying that this Zynga-esque...
By Dr. Serkan Toto – On Japan's Game Industry