serkan AT kantan-games.co.jp

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Zynga Japan Starts Offering Empires & Allies In Japanese [Social Games]

Social games on Facebook aren’t a big topic in Japan at the moment, but Zynga Japan has announced it translated one of the parent company’s biggest hits, Empires & Allies, into Japanese.

The game has so far been available in English, French, Italian, Spanish, German, and seven other languages.

Zynga Japan has been struggling on the Japanese market so far, after setting up shop in Tokyo in August 2010. On Mixi, Zynga Japan shut down two social games earlier this summer, after they failed to gain traction (their biggest hit, city building sim Machitsuku, is still performing well, however).

Facebook in Japan currently counts about 6 million members.

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.