With “LINE Coupon”, users are now able to access e-coupons from within the app, based on their location. It’s also possible to look for restaurants and shops using keywords or categories:
For this new feature, NHN Japan partnered up with Tokyo-based Recruit whose Hot Pepper coupon business is the biggest of its kind in Japan.
It’s interesting to see how fast NHN Japan executes and throws everything in the book at its app and the 25 million Japanese users (others are excluded from certain services like horoscopes and coupons at this point).
Obviously, the plan here is to think as big as possible and see what will work with the user base (and will stick) and what won’t (and will get shaved off).