By Dr. Serkan Toto – On Japan's Game Industry
Candy Crush maker King has been testing the waters for a while but now decided it is worth entering Japan’s mobile gaming market with an own office. The company has set up “King Japan” in Tokyo to take care of the local user base. It’s the 10th King office, next to presences...
Advertising mobile games on television doesn’t sound intuitive at this point in time, given the immaturity of the mobile gaming industry, the now less important position of TV as a marketing channel, high production costs for ads, inability to track effectiveness, problems in attributing user...
Generally speaking, Japan has always been a tough nut to crack for Western mobile game developers: In my experience of over 15 years working in this business, only China is more difficult to enter. But there is also a handful of European and American companies that are very successful in this...
Game media outlet GamesIndustry.biz recently asked me to share my personal prediction for the gaming business in 2018. Here is an repost from my contribution to their article: I) 2018 will be another successful year for Nintendo I think while 2017 has been called a turnaround year for Nintendo...
As everybody reading this text will know by now, Nintendo (7974) announced Super Mario Run for iOS earlier this week. Co-developed with partner DeNA (2432), the app is supposed to go live this December. Estimate Of Future Number Of Total Super Mario Run Downloads As Nintendo’s first actual...
Here is an updated calendar of major free-to-play native apps that publicly traded Japanese mobile game makers have announced for the coming months. Please note that these titles can be modified, canceled, or released at any given time. The list isn’t necessarily exhaustive, as games can...
By Dr. Serkan Toto – On Japan's Game Industry