By Dr. Serkan Toto – On Japan's Game Industry

CategorySocial Media In Japan

LINE Play: LINE-Powered Virtual World Goes Global

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“Line Play”, the virtual world NHN Japan released in Japan in November and that integrates with chat app LINE, is now available worldwide. Over here, Line Play can be called a competitor to Ameba Pigg, the popular virtual world operated by CyberAgent on PCs and smartphones. NHN Japan...

LINE Tenki: LINE Gets Weather App

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NHN Japan is continuing to turn its super-popular messenger app LINE into a platform (or portal) for mobile content of any kind. After games, a set of social networking features, horoscopes, a greeting card app, a drawing app, and a camera app, coupons, an in-app virtual world, and content for...

After 19 Months: LINE Passes 100 Million Users

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It took NHN Japan a bit longer than they wanted, but today it happened: super-popular messenger app LINE has passed the 100 million user mark (the original plan was to get there by the end of last year). The company was very clever in initiating a countdown marketing/PR campaign earlier this week...

By Dr. Serkan Toto – On Japan's Game Industry