The Monster Strike hype in Japan has no limit, it seems. The action RPG has made Mixi (2121) a US$4 billion company at the Tokyo stock exchange today (US$4.2 billion at 2.30pm Japanese time, to be more exact) – after the share price has risen and risen over the last few days and weeks. So...
Mixi’s Monster Strike Passes 10 Million Downloads
Mixi (2121) today announced that its action RPG “Monster Strike” has passed the 10 million downloads mark on iOS and Android on July 19. The number includes users from Japan and Taiwan: in February, Mixi closed a deal with Tencent to distribute Monster Strike in China, but the game is...
The Monster Strike Effect: Mixi’s Market Cap Is Now Higher Than That Of DeNA
A lot has been written and said about how hit-driven the mobile game business has become over the last few years, but if the industry needed another bit of evidence, here it is: the market cap of Mixi (2121), Japan’s once biggest social network, has eclipsed that of Mobage operator DeNA...
Monster Strike: The Story Behind The Game That Made Mixi A Billion Dollar Company (Again)
Mixi (2121), Japan’s once largest social network , is back from the dead. In September 2006, Mixi was the first s0-called Web 2.0 startup ever to go IPO and managed to maintain its status as a large-cap company for years until it stopped innovating and was hit by a flood of competitors:...
Raldessia Chronicles: DeNA Publishes Social RPG On Mobage And Mixi Simultaneously
One current trend to be observed Japan’s mobile gaming industry is that the era of the classic card battler genre is coming to an end. In its place, “classic” RPGs with a card battle and other social elements are starting to pop up as of late, often with impressive production...
Mini Boom In Japan: Devs Start Mixing Social Casino Mechanics With RPGs
I put together the following article for Social Casino Intelligence, the biggest publication covering the global social casino industry. The link to the online version of the original piece is here. The US$5 billion social gaming market in Japan is unique in many ways, but one of the most striking...