It seems like NHN Japan is trying to see what will stick.
And today the company announced it has made LINE Play available to its 33 million Japanese users, a full-fledged virtual world that integrates with the LINE app and is available as separate downloads for iOS and Android (Japanese only).
The virtual world offers customizable avatars, personal rooms, a lounge area to chat with others, or a shop with 2,000 virtual items to choose from. Needless to say, 1:1 chats using LINE’s popular stickers are possible too.
NHN Japan says LINE Play will come out of beta next month, which might the time it becomes available outside Japan, too.