Japan’s top messenger app LINE (160 million users worldwide and counting) is taking it very slow with its in-app gaming platform. Even though the first LINE-powered titles were rolled out in summer last year, the total number of such games available is still below 30. LINE Corp. CEO Morikawa...
A Quick Look At Japan’s Market For Tablets
Tokyo-based MM Research Institute has released a few interesting stats on the Japanese market for tablets I thought are interesting to share (phones aren’t the only mobile devices people over here use to play games, after all). According to the company, total tablet shipments in fiscal 2012...
LINE Starts Offering Games Within “LINE Play” Virtual World
“Line Play”, the virtual world NHN Japan released in Japan back in November 2012 and that integrates with chat app LINE on smartphones, is now offering games. The first title is called “Tsuri Tomo”, hit LINE Play on Friday, and is currently available in Japanese only (the LINE-powered...
Puzzle & Dragons Maker GungHo Reaches US$15 Billion Market Cap – More Than Nintendo
I’ll say it again: if there is one mobile game out there right now that people in Japan will remember in 10 years, it’s Puzzle & Dragons. The game, which boasts 13 million registered users in this country (10% of the population), has generated US$113 million in sales in April. Since...
GungHo: Puzzle & Dragons Generated US$113 Million In Sales In April
Japan’s top smartphone game Puzzle & Dragons is continuing to make serious money for its maker, GungHo (3765). The company just released its latest financial report, according to which sales hit 12 billion yen in April – this amount currently translates to US$119 million and 1,142...
Examining A Unique Marketing Tool For Japanese Mobile Games: “Collaborations”
As I have mentioned earlier, Japan is the only country in the world where mobile games are regularly being advertised on television. And this isn’t about cheap night time slots in niche TV programs no one watches: DeNA, GREE, GungHo, and many other developers are paying for spots aired during...
