serkan AT kantan-games.co.jp

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DeNA Inks Mobage Distribution Deal With China’s Renren [Social Games]

While GREE appears to have given up on China, DeNA still keeps investing in that market: the Mobage operator just announced a deal with Chinese social networking service Renren.

DeNA explains:

As a part of the alliance, DeNA China and Renren have opened a dedicated section for Mobage inside the Renren mobile app for Android, which significantly increases visibility of Mobage games among users accessing Renren on Android-compatible smartphones. Renren’s Android app users can download games from the Mobage section and log in to Mobage with their Renren IDs, allowing Renren users to enjoy a variety of high-quality social games on their mobile devices with a single ID.

As I mention above, DeNA is extremely bullish on the Chinese market – where Renren counts 154 million active users currently (according to the company, which is listed in New York).

DeNA China launched Mobage in Chinese for Android as early as July 2011 and for iOS in November 2011. A total of 40 Mobage games are available in the country at this point.

In China, DeNA has so far signed deals with (in chronological order):

Serkan Toto About Serkan Toto
I am the CEO & Founder of Kantan Games, Inc., a Tokyo-based game industry consultancy focused on the Japanese market. Please subscribe to updates on this site via RSS or Email.