NHN Japan today said that games offered on the in-app game platform on LINE have been downloaded a total of 100 million times so far.
The company opened the app to game developers in July last year. Most of the titles on “LINE Game” have been doing extremely well – social shooter Dragon Flight and city life sim Theater Town were just added a few days ago.
The 100 million downloads have been racked up by a total of 16 LINE-powered games, 14 of which are available worldwide. 55% of downloads came from outside Japan.
The newest addition is 3D sea life simulation LINE Easy Diver, which was released today (and is Japan-only for now).
NHN Japan has started to promote LINE Game in particular on national TV this month – a user acquisition method that usually works very well in this country.
Via Social Game Info
